DREAM! DREAM!
The thing is in a country like ours we are still living a life of needs. Very few have cut across the glass ceiling to have accomplished their desires. Very few have actually materialized their dreams. Mundane engineer, doctor, m.b.a professions have carved out a path for themselves nicely in our country because of the masses have treaded over it. However alternate professions are more like carving a new path for oneself. Finding solutions to new problems that noone else encounters usually is a challenging thing to do.
Simple things like efficient power usage, lightings, crossing a road, finding a regular food facility, finding conveyance, cooking food, etc. matter in life. Then there are bigger things like getting passport renewed, accessing right people for the right work, access to information and tools, access to courses and workshops, paying bills, booking tickets, and many more things take a toll on you. Where design and usability help is making processes for these simple and standardized such that life can move ahead. If booking tickets on phone is easy then people will do that, if paying bills online is easy then people will do that, if access to information in ubiquitous and easy then people will always be well equipped, if crossing roads and cooking food is easy then people will save time and effort, if power supply is efficiently used then not getting bogged down by power-cuts. To solve all these problems requires the involvement of usability professionals and designers who are not only big thinkers but they have ways to execute their designs as well.
Usability caters to the people who dream and work towards materializing their dreams. Its makes simple things of life easier, it adds value to product we interact with, gives positive signal of 'go ahead with what you were doing', it also becomes enticing and inspiring giving even more ideas to you when you want to accomplish something. Ever heard of the phrase - 'Design Inspires' ??
